ABOUT EMMA

Emma Wilkinson is an accomplished graphic designer that works with both digital and analogue perspectives. Graduating with a BA (hons) graphic design degree and qualification alongside a passion for design, Emma specialises in branding and type creating pieces based on real life events. Showcasing the artwork, she creates Emma has a portfolio that displays the pieces created and projects that she has worked on over the course of her three years at the northern school of art while emphasizing her interest in typography, branding and collaborations with her peers. Emma shows great interest in showing how social media can have a significant impact within design where herself and many designers can use it as a platform to highlight the current crisis and problems in the world and hope for change.

During Emma’s three-year study at The Northern School of Art, she worked towards enhancing her skills to be able to use more software that would not only benefit her in her work but also benefit her in the long run when going into the graphic design industry. During her second year of university, she and all the country found themselves in lockdown where very little face to face teaching could be done. During this time, she had collaborated on two projects with her peers and the other designers study the same course but different level in her university. The first collaboration Emma had done was a project that her lecturers had created called type buildr where many people got involved producing messages and words of hope made from different geometrical shapes. The second collaboration was part of her brief in second year was posters for good, where everyone was tasked with a list of different topics and each person come up with different ideas for posters that would be posted on the official Instagram account. During her final year of university, Emma had found that she had finally found her style and the route she felt she wanted to go down after experimenting with branding and type further with it she strongly agreed with herself that, that was her style of design and discovered herself as designer.

Now graduating, Emma not only intends to find full-time employment as a graphic designer in the northeast mainly in her hometown Sunderland where she originates from, but also intends to push to carry on and study in the postgraduate master’s course at the northern school of art. When doing her master’s Emma wishes to use that year as a platform for pushing her degree higher but also using it as a platform to enhance her work and build a body of work in her style that includes a mixture of branding and typography. After studying in her master’s Emma will then go on to have a career in design where she can use her skills she has adapted and enhanced to her full potential.

Emma sees her last project which is the final major project the most prioritized project she has completed so far in her three years of study, pushing her skills to the test and pushing herself to develop skills in a software she has never used fully before. For her final major project, Emma has decided to opt for a live brief form the D&AD New Blood awards. From the long list of challenging briefs Emma had decided to choose the giffgaff brief where she branded her own brand that would pair up with giffgaff. In response to the brief, Emma had considered the fact that most people don’t have the capability to use the internet because they can’t afford it. She then took this idea and pushed it to the limit and created her own brand using motion and social media campaigns as well as branding.

The data for good campaign was a success with the aim that it would bring a community together by everyone choosing to do good and help people out and be a part of the campaign. Although the project was not submitted to D&AD it still presented itself well and met the standards required.